With the ever-increasing demand for interactive media on the web, in education and industry
learners studying in this field should have an awareness of the needs of different user groups,
and how an interactive media product is developed. Learners will design for ease of
understanding and for users’ needs.
In this unit learners will initiate a live project through interaction with clients. The project may
require learners to work with others from areas such as computing, audio/video, media, and
possibly commission other experts. Users’ needs should be defined through first-hand enquiry,
observation and questionnaires. Observations, evaluations, team meetings and user feedback
should be recorded by video (or audio where video is not appropriate) or as written minutes.
Managing an interactive media project, whether for education, training or entertainment
purposes, requires careful consideration of the various elements. Learners should demonstrate
the ability to work with others and adopt specific roles within a development team. Learners
should be able to track a budget, manage a production schedule and interact with clients
professionally. Presentation and persuasion techniques are practised using video feedback and
discussion. All development team meetings, evaluations, usability trials, client meetings and
outcomes from these events must be documented and provided as evidence in a report or
presentation. This unit will provide an understanding of the various forms of intellectual property
rights (for example copyright, patent and trademark) and will enable learners to investigate and
understand how these rights are created, protected, acquired and exploited.