Digital marketing is the active promotion of products and services using digital distribution channels as an alternative to the more traditional mediums such as television, print and radio. This unit introduces learners to the basic digital marketing strategy through the AIDA model (Awarness, Interest, Desire and Action).
The first part of the unit will focus on building brand identity using vector graphic design software such as logo, colour, font, email signature, business cards, and marketing collaterals.
The second part will allow the learner to create his/ her online identity and content through a website which will serve as the home base for selling products or services and give away free content so that one can grow a loyal base of customers. In the modern world, online identity must include social media profiles as well and so this unit shall cover Facebook, Tiwitter, Instagram, Pinterest and LinkedIn.
Finally, the unit will also tackle how to grow one’s fanbase through email marketing, social media pages.
Upon completion of this unit, the learner will be able to:
LO 1. Build a brand identity using vector graphic design software
LO 2. Develop an online identity through a website and social media profiles
LO 3. Create online content to serve a target audience
LO 4. Grow a fanbase through email marketing, blogging and SEO